At present, the traditional application industries such as outdoor advertisement, stage rental and so on have developed more maturely. The products tend to be homogeneous gradually, and the development potential is insufficient. In order to open up the new blue sea market and widen the application scope of media LED, many enterprises have made micro-innovation to meet the new application site. At the same time, technological advances from upstream industry chains and supporting manufacturers, such as smaller size beads and stronger performance control systems, also enable media LED to be applied in previously inapplicable market areas. The following editors will take stock of the application areas of the LED display for you to see which markets have already erupted or are about to erupt.
Community media refers to the new media which is rooted in the middle and high-end communities and forms a network layout. In recent years, with the maturity of technology and the further decline of price, the application of LED display in community media is also increasing. The community LED display screen is synchronized by the central platform software through the 3G broadband wireless network. It can not only play the weather, emergency information, public service advertisements, commercial advertisements, life services and other community life information in real time, but also provide convenience for residents, and provide strong guarantee for building a safe and intelligent community. At the same time, owing to the seamless coverage advantages of high-quality groups, it has become a high-quality form of communication for commercial publicity and information services, making it a new perspective of LED outdoor advertising screens.
In terms of advertising value, community LED display screen is a communication platform for community to provide information services. The project can cover the entrances and exits of urban communities, the flow of people, and the traffic volume is large. Publicity of content closely related to residents' lives can attract the attention of community residents, and the careful reading rate of advertisements can be greatly improved. At the same time, the community LED display has a high degree of credibility, authority, public welfare media advantages. In addition to urban districts, with the deepening of government projects such as "beautiful countryside", "new countryside" and "village-to-village communication", LED display is expected to be widely used in some wealthy rural areas.
With the further development of outdoor small space products, gas stations will be a promising market for LED display industry. From the perspective of media value of gas stations, gas stations have unique media advantages. Firstly, gas stations cover a wide range of audiences, and are in the process of growing. According to the survey data, about 3.39 billion vehicles entered Sinopec's gas station in the whole year. According to the average number of two people per vehicle, the audience of the gas station reached 6.78 billion, i.e. 185.75 million people per day. Secondly, the main audience of the gas station is the car-owning group, with relatively high average income, and the audience of the gas station is adults, which is the mainstream consumer population, especially for the gas station. Automobile, cosmetics, electronic products, financial insurance and other consumer demand is strong, so for these categories of advertisers, gas station media has a certain marketing value; third, gas station media consumers have sufficient media contact time, predictable advertising arrival rate is high. According to the survey data, the average refueling frequency of the people with cars is 4.6 days, and the average length of stay at the gas station is 5.3 minutes. When the audience refuels, they have enough time to contact the media of the gas station, which ensures a high advertising arrival rate and contact degree.
Gas station media network is the only national media network for car drivers and owners, which is one of the richest groups in China. Through the promotion of LED screen, this influential media network will be more able to meet the needs of advertisers and generate more economic value.
From last year to this year, there is an obvious trend in the hotel industry: more and more companies will ask if there are LED display screens in the hotel venues when booking conference venues such as annual meetings, press conferences and thank-you meetings. If there are any, they will give priority to these venues. Because of the high cost, LED display screens are seldom equipped in general hotel venues, even in high-star hotels. Only 10% of hotels are equipped, so if the customer meeting needs to use LED display screen, the general choice is to temporarily install the renter. With the increasing use frequency of LED display screen, but also expect to achieve higher revenue, if the use threshold can be reduced, there will be more and more high-star hotels intend to fix the installation of LED display screen in the shop.
In the transparent LED display manufacturers, there are already manufacturers in the hotel rental aspects of exploration and promotion. This mode is mainly to enter four-star and five-star hotels, and provide their display products free of charge to hotels (for meetings and weddings, non-traditional advertising screens) to quickly open the market. Cash costs can be recovered in about one year by dividing the screen usage fee into 50% of the cash cost. When the hotel reaches a certain level, it will share the revenue with the hotel through pre-conference advertising (pre-film advertising similar to cinema line), and run both rental and advertising operations. It can be seen that the business model of hotel leasing has a profound Internet thinking mode. By transferring payment and cross compensation, it can reduce the user's use cost, and finally form a long tail effect to obtain huge traffic.
According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not yet been fully developed. Under the circumstances that the resources of urban outdoor advertising are increasingly exhausted, glass curtain walls It is a new blue sea area. This field covers a wide range, such as urban landmark buildings, municipal buildings, airports, 4S automobile shops, hotels, banks, chain stores and other glass curtain wall buildings with commercial advertising value.
With the development of photoelectric technology such as LED, construction media technology has also made great progress. In recent years, it has been gradually sought after by the market. Especially in the application of glass curtain wall building, there are various solutions such as lamp screen, transparent screen and so on. These new LED displays have successfully created a kind of high quality outdoor media resources, and have broad market prospects.
The earliest bars in China appeared at the beginning of the last century. After the evolution of the times, the culture, style and environment of bars are constantly changing. At present, the bar decoration design style has developed to the fifth generation, and the application of sound and photoelectricity has become the most basic design elements. The application of LED display in bars has become an indispensable sub-market, from the initial simple design to the perfect match between stage and lighting of LED display, and then to the popularity of various special-shaped screens.
Build the largest theme park in the world covering 10 square kilometers in Zhuhai. As a result, the South China theme park market represented by OCT, Changlong and Hong Kong Disney will undoubtedly face more intense competition. The construction boom of large theme parks in China has injected tremendous funds into the tourism industry and opened up a huge gold mine for the LED display industry. As a traditional superior product in the field of outdoor display, LED display has become the darling of exhibition and theme park display equipment by virtue of its advantages of high brightness, low power consumption, seamless, long life and arbitrary shape. In recent years, driven by small spacing technology, touch technology, 3D display technology, LED display not only can present more clear and delicate images in the outdoor field, but also realize more abundant interactive functions. It also has good prospects in the application of indoor pavilion, command and dispatch, and LED display screen is expected to become the first choice of large screen display equipment for indoor theme pavilion.
Intelligent city is to use information and communication technology to sense, analyze and integrate the key information of the core system of urban operation, so as to respond intelligently to various needs including people's livelihood, environmental protection, public safety, urban services, industrial and commercial activities. Its essence is to use advanced information technology to achieve intelligent management and operation of the city, and then create a better life for the people in the city, and promote the harmonious and sustainable growth of the city.
In the field of intelligent city construction, public safety, transportation, people's livelihood and so on are closely related to the use of LED display screen, which will also promote its rapid development and popularization of the market. As an alternative mainstream large screen display technology, small spacing LED display will also play its inherent superiority in display.
The conference rooms of modern enterprises, especially the large-scale video conference rooms of large-scale enterprises, shoulder not only assume internal functions such as convening meetings and staff training, but also external communication functions such as customer reception and business negotiation. Their design style directly affects the image of enterprises. Therefore, the investment of enterprises will spare no effort and undoubtedly be a typical example of application effect paramountcy. This has formed a highly unified supply and demand relationship with the application and promotion of small spacing LED display screen.
Thanks to the maturity of technology, in recent years, the price of video conferencing has been declining, but for most enterprises, it is still a huge investment. In line with the design concept of "good horse with saddle", the corresponding conference room facilities should be "tall and big". Therefore, video conferencing system display terminal favors small spacing LED display screen, which is not only practical. The inevitability of using demand is also the inevitability of improving the image of enterprises through the improvement of hardware facilities. It is this extreme pursuit that provides an excellent opportunity for small spacing LED display to enter the conference room.
The industrial basis of the rise of the concept of Smart Factory is not only the development of automated manufacturing technology, but also the progress of industrial engineering theory such as pulsating production line, the emergence of robotic production line and non-manual factory, and the wide application of Internet of Things technology in industrial manufacturing. Among them, the extensive use of robots in manufacturing industry is the core foundation of the rise of "smart factory". In the factory network of this manufacturing industry, LED small spacing display technology can be deployed from assembly line, workshop to headquarters system. According to the situation of each task unit and manufacturing node, appropriate display technology, control equipment and data communication mode are selected to realize the networking, sensing and remote control of factory manufacturing industry. In addition, modern LED small spacing display technology can provide 3D virtual simulation pipeline display and interactive control. Through this simulation system, the period of start-up of new product manufacturing process in unmanned factories is significantly shortened, and potential pipeline process errors can be avoided to the greatest extent. With the development of informationization, robotization and highly unmanned manufacturing industry at home and abroad, smart factory will inevitably become a new field for small spacing LED display enterprises.
With the development of military information construction, information power has become a new growth point of military combat effectiveness, and effective command and control has become the key to the victory of the army. For this reason, command organs at all levels have been following the trend of information construction, which has greatly promoted the development of military command information. In the future, more and more modern information means will be integrated into the army construction. And the innovation of large screen display technology has injected fresh blood into the army information construction.
Advanced digital display technology, seamless splicing technology of display unit, multi-screen image processing technology, signal switching technology, network technology and other scientific and technological means are integrated into one. All kinds of information, image data, strategic azimuth map and field situation are enlarged and displayed intuitively, real-time, omni-directionally and rapidly, and military exercises, combat command and auxiliary are realized flexibly. Complex functions such as assisting decision-making, organizing army training, video conferencing and real-time monitoring are integrated, which greatly promotes the visualization and intelligent construction of military information, and improves the efficiency and combat capability of modern army.
Information visualization plays an important role in the daily training and operational command of the army. The real-time graphical representation of massive information in large screen display system provides strong support for decision-making and efficient and rapid communication and feedback for command. In recent years, small spacing LED display technology has gradually matured and improved, and more and more used in army construction.
